In this session, originally recorded on February 24, 2022, we asked Marlene Oliveira, a communications advisor and copywriter, to share her five good ideas on how to best get an organization’s communications fundamentals in order and how to plan to strengthen them.
In her presentation, Marlene discussed the importance of specific frameworks, tools, and tactics, including a non-profit’s strategic plan, brand, website, and storytelling.
Read the full transcript at https://maytree.com/five-good-ideas/five-good-ideas-to-get-your-communications-fundamentals-in-order/.
1. Use the strategies and frameworks that you already have
2. Always come back to your audiences
3. Let branding be your guide
4. Give your website content the attention it deserves
5. Deliver your nonprofit’s narrative over time
Marlene Oliveira is a communications advisor and copywriter specializing in content strategy and copywriting for non-profit organizations. She has worked in the non-profit sector since 1999, including a two-year crash course in a grassroots role, and six years as the national communications manager at a large Canadian health charity. Since 2008, Marlene has been running her consultancy, moflow, through which she solves content challenges for a wide variety of non-profit organizations through.
Marlene’s approach is to tap into the knowledge, experience, and expertise her clients already possess, to help their communications “flow.”
Marlene on social media:
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